It’s no secret that New Yorkers have high standards, especially when it comes to how they spend their precious time.
“People here are always on the go, but they want to look good and feel pampered,” says Dr. Jeffrey Rappaport, who ditched the dentist office in favor of opening an express teeth cleaning and whitening bar in Greenwich Village.
Rappaport is one of many business owners taking the popular blow-out bar model—offering a luxury service with a reduced cost and lesser time investment— and using it to cater to other beauty needs. These four spots are here to make you look and feel your best fast, proving that luxury can be experienced in a New York minute.
Lavaan Dental Spa
Where: 474 6th Ave., Manhattan
Contact: 212-837-1833; lavaansmile.com
Rappaport, a cosmetic dentist, opened his pristine, spa-like office in Greenwich Village with his orthodontist wife, Dr. Michelle Katz, not far from where they met—at NYU’s College of Dentistry—to encourage dentist-weary New Yorkers to take better care of their teeth.
“If you’re going out for a date, you’re getting your hair blown out, you’re getting your nails done… but the first thing someone will notice is if there’s something in your teeth,” Rappaport says.
Lavaan offers 30-minute cleanings ($89), express 30-minute whitening ($295), 60-minute whitening ($395), and 90-minute cleaning and whitening packages ($450), plus Invisalign straightening (prices vary).
Whitening is done is three quick applications, while the patient is left to watch TV or listen to music and relax. Because it’s professional-strength gel, Rappaport says the result they get in an hour takes weeks or months with at-home whitening kits. Discounted packages for regular visitors are available.
(Pictured: Dr. Michelle Katz and Dr. Jeffrey Rappaport welcome patrons to Lavaan Dental Spa on March 13, 2014)(Credit: Nina Ruggiero)